The project was a concept proposal developed in association with GREY WORLDWIDE, MUMBAI for the T2 terminal at the Mumbai International Airport Ltd.
The brief called for design concepts for two retail zones, which would have two distinct themes that would act as unifying themes within which all the retail outlets would be placed, as opposed to conventional airport retail where each brand has its own identity.
THEME 1 - INDIAN HANDICRAFTS
The proposed design showcases a modern interpretation of traditional handicraft techniques.
For the Indian travellers, who have encountered these handicrafts frequently, the original artwork often fails to excite them. By using traditional designs in combination with contemporary materials, the display behaves like a piece of art by itself thereby reviving interest and leading to an appreciation of traditional craft techniques.
Traditional Indian handicrafts.
The proposed design is a modern interpretation of the traditional crafts. As seen above, traditional inlay patterns are adapted using modern materials.
The idea was that various craft forms would be reinterpreted and the result is an artwork in itself. This forms the backdrop for the retail fixtures.
The proposed design along with the retail fixtures.
THEME 2: INDIAN BAZAAR
The design tries to give a flavour of an Indian bazaar while keeping in mind the context of an airport. An attempt was made to capture the multiplicity of experiences and the variety of visuals, sounds, smells and textures. This was done through patches of materials that are typically seen in an Indian market. These provide a glimpse of the organised chaos characteristic of an Indian bazaar.
Trying to capture the multiplicity seen in an Indian bazaar through patches of commonly seen materials in a typical bazaar setting.
The proposed design along with the retail fixtures.
