When La Marinara was born, I thought of the logo as something 𝐮𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥, 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫 but 𝐟𝐮𝐧. Nothing sophisticated but something that 𝐞𝐱𝐩𝐫𝐞𝐬𝐬𝐞𝐝 𝐚 𝐒𝐓𝐑𝐎𝐍𝐆 𝐏𝐄𝐑𝐒𝐎𝐍𝐀𝐋𝐈𝐓𝐘. 𝐋𝐚 𝐌𝐚𝐫𝐢𝐧𝐚𝐫𝐚 𝐢𝐬 𝐚 𝐩𝐥𝐚𝐜𝐞 𝐟𝐨𝐫 𝐄𝐕𝐄𝐑𝐘𝐎𝐍𝐄, 𝐰𝐡𝐞𝐫𝐞 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐜𝐚𝐧 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬.
But with the logo design, I didn't know that this character would also be born.
She is inspired by vintage illustrated graphics: beautiful, with slightly disproportionate shapes and which 𝐈 𝐥𝐨𝐯𝐞 𝐭𝐨 𝐦𝐨𝐝𝐢𝐟𝐲 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 depending on the upcoming events.
In this specific case La Marinara was created with this outfit for an outdoor live music event on the 11th at Château de Labourdonnais (Mapou | Mauritius)
Step by Step: 1. Digital sketch
Step by Step: 2. Digital conversion | 3. Flat coloring with Adobe Illustrator
Step by Step: 4. Adding detail, logo and text
Pic created for: La Marinara - Focaccia Lab (Grand Baie | Mauritius)
