No matter how attractive and converting the website design you had during the launch of your website. If you are stuck with the same design, then it’s important to know that website design trends get updated every year so as your competitor’s website and users’ expectations. That’s the reason why we said in the beginning that website design has become an integral part of every website because every website has to go through the redesign process mainly those who opted for DIY (Do it yourself) or freelancers. 

Newly started businesses opt for these options because they start with a tight budget but once they start getting huge traffic on their website they plan to redesign their existing website. There comes a time when every website looks to redesign its existing website for some or another reason. Because it becomes impossible for a website to stay competitive with an outdated design when there are so many changes occurring whether its algorithm changes, users’ behavior change, and more. 

If you haven’t planned to redesign your website then it’s essential to get it done by a highly experienced WordPress web design company. However, if you have recently redesigned your existing website then you must have acknowledged that during the redesign process the website has to go through a multitude of changes whether its design, metadata, or title. Almost every website feels excited after redesign becomes that expect to higher traffic, conversions and sales. Yes if done in the right way then the results help you in growing your website and business in the online competitive marketplace.

But sometimes the reality fails to meet the expectation, sometimes instead of gaining traffic websites, owners start losing the website traffic, rank, and most importantly webiste conversion. Well, the key to avoiding these types of issues is by identifying what changes in your website can break the SEO or changes that can make it difficult for search engine bots to crawl your website design more smartly. 

If your website is not getting crawled properly then the search engine will fail to understand the purpose and authority of your website which could directly affect your website ranking and traffic. So if your current website is experiencing the same problem then make sure you stick till the end of the article as we are going to highlight  some of the important points on what causes the website to face traffic drop related issues and how you can avoid these issues  

What causes a website to lose traffic after a website redesign?

Before highlighting how you can avoid traffic drop-related issues after website redesign we would like to start with offering a brief idea of what causes a website to lose traffic after the redesign. Well if you are running the website for long then you must accept that the website traffic drop issues are very common in the competitive marketplace. Mainly when every website is running behind SEO to drive more organic traffic and conversion by ranking on the top in SERP.