Federica Vegas

Federica Vegas | Empowering her purpose through a reimagined visual identity

Meet Federica Vegas: a seasoned leadership and empowerment coach known for her unique methodology crafted during her time at Harvard University. With over 1,000 hours of coaching experience, she's guided founders, tech leaders, venture capitalists, and key roles in traditional companies to unlock their full potential. Federica's dedication extends to coaching at Stanford's Graduate School of Business, playing a key role in programs like Women in Management and the Latino Entrepreneur Leaders Program. At NoodleSoup Studio, we had the opportunity help this dynamic businesswoman reshape her personal brand.

Balancing empowerment and femininity

Taking Federica's coaching business to the next level meant tackling her brand, website, and mobile version. The first challenge, giving her brand, which started with a focus on women, an empowered vibe that also speaks to the masculine audience, while keeping its feminine touch intact.

The key to Federica's unique branding: Typography and ligatures

Federica boasts one of the best professional profiles we have seen, so, the biggest challenge was organizing her years of knowledge into an easy-to-navigate experience. Piece of cake, right? To showcase Federica's empowerment, we played with photographs, typography, and iconography. But the real magic? Typography and ligatures. They're the secret sauce that made her brand uniquely hers. But that wasn’t the end of the story.

Streamlining 13 services for targeted buyer personas

We had 13 services each for specific buyer personas. The challenge? Seamlessly tying them all together for a smooth journey. It was not a walk in the park, but we nailed it. Our design is efficient in Figma. We also developed the expected behaviors, Gif animations, videos, etc.

At NoodleSoup Studio, we were lucky to join Federica on her journey and giving her coaching business a serious boost. We faced some real challenges —reshaping her brand, organizing years of expertise, and tying together her services. But guess what? We exceeded all expectations. The real charm was not just in the photos and design but in the smart choices we took to make her brand beyond comparison. Federica's story is one of growth, change, and teamwork. It shows that with dedication and a bit of creativity, we can overcome anything.