Siya Swiper Campaign Creative Rationale:
A nation of swipers, that’s us… as South Africans, we swipe. There is no need for a particular mood, occasion, or amount of money in the bank. It’s a love-hate situation of “swipe now, regret later”. Our campaign aimed at celebrating and rewarding South Africans for doing what they love, Swiping.
#SasolRewards is about rewarding “the swipers”. We say, “Swipe more and earn more,” and honestly, who doesn’t want to be rewarded for spending?
But wait, this nation of swipers loves swiping and also happens to be big on travelling. The Sasol rewards card makes it possible for the swipers to travel more for less because you earn 30 points per litre when you swipe your card. Now that’s great!
Join the movement. Because with Sasol Rewards Siya Swipa!
My role & responsibility on this campaign:
- Campaign Logo/Device 'Siya swiper: Nation of swipers'.
- Design of the look & feel for the campaign (as per billboard).
