Rebranding Burpee Seed Packets: In my Graphic Design I class, we were assigned both Echinacea and Pumpkin seeds to rebrand for Burpee. The focal point was the imagery since it was the first thing that consumers see when picking up seed packets. I chose to hand draw the illustrations with water color pencil and normal color pencil in order for there to be a sense of playful and an organic feel to the packaging.