Background
Fluoride is beneficial for children's teeth keeping them healthyand strong. However, too much fluoride can lead to dental fluorosis, potentially damaging teeth, bones and joints.Dentists often use analogies like rice, peas and chickpeas to correspond with a child's age when teaching parents and their children about the right amount of toothpaste to use. This is because children may not have developed the motor skills necessary to get the correct amount by themselves.
Idea
We designed an adjustable rotating toothpaste. On the top of the lid, we added levels that match the rice - pea - chickpea analogy dentists use to teach children and families. Turning the lid to correspond with the child's age enables them to dispense the appropriate amount of toothpaste. As a result, they have a toothpaste lid usable from age 2 to 12, ensuring the right amount of fluoride strengthens their teeth throughout development.
CREDITS
Brand: Sensodyne Agency: VML Türkiye (Wunderman Thompson) Global CCO: Bas Korsten Executive Creative Director: Ümit Taşlı Creative Director: Onur Kutluer Head of Art: Deniz Şencan Creative Group Head: Semih Türkmen Art Director: Birsu Taneri, Sezin Aktürk Copywriter: Engin Can Sivrikaya, Zülal Işılga Creative Motion Designer: Burak Karaoğlu 3D Designer: Efe Yağız Soysal, Volkan Kaya Strategy Director: Beliz Atalay Account Team: Elif Onal, Deniz Atalay, Selen Çun Content Marketing Group Lead: Ceren Boztepe Digital Creative Head: Yener Namaz
