Within the field of marketing strategies, digital marketing and e-marketing differ in terms of focus and scope.

Digital marketing the term refers to a wide range of marketing initiatives that use electronic devices or the internet to establish connections with both current and prospective customers. The goal of digital marketing is to use digital channels to interact with target audiences, customize messages, and track the success of campaigns.

Conversely, e-marketing, sometimes referred to as online marketing, is a kind of digital marketing that is largely concerned with fostering client relationships.

Essentially, e-marketing is more relationship-oriented than digital marketing because it focuses on establishing connections with customers through different online tactics, even though digital marketing covers a wide range of marketing initiatives through digital channels.