Sekolah Anak Malaysia (SAM Education)
C O M P A N Y
LeapEd Sdn Bhd
Y E A R
2023
R O L E
Brand Identity | Web Design
T O O L
R E A D
LeapEd Sdn. Bhd. reached out to us for Branding & Web Design services. We offered consultancy to build their brand & website.
After brainstorming, we understood that:
1. They need an easy to self-manage website
2. A website that is "designer" friendly so that their graphic designer staff can edit it themself
3. A person to bring their branding from imagination to reality
4. They aim to infuse the essence of Malaysian culture into the brand
5. The SAM Education brand essence should be reflected in their web design
With this information, we consult them to use the Framer platform. Framer is one of the easiest (low techninal know how) no-code platforms to use compared to Webflow and Wordpress.
This is because Framer is more designer-friendly since its approach to designing is similar to the way graphic designers design user interfaces (UI Design) that graphic designers are already familiar with.
This has solved LeapEd's team problem on point number 2 that we listed above. The decision for LeapEd to choose Framer as the platform to build the SAM Education website is further strengthened by the latest technology that we explained to them.
This technology will help in the effectiveness of the process to migrate their branding into the website as easy as copy & paste. The technology is by using the Figma to Framer plugin. This plugin facilitates the transition of UI/UX Design from Figma to Framer.
Figma is an increasingly popular tool and many graphic designers use it to design websites and digital products. So this will further facilitate collaboration between web developers and web designers.
Phase 1: Branding
In this process, we use Figma & Photoshop to create SAM Education's branding
The Facilitation of SAM Education Branding & Our Process in Creating It.
The SAM Education logo provided by LeapEd is inspired by the Hibiscus flower. Throughout the facilitation sessions with the LeapEd team, we understood that they wanted to incorporate Malaysian identity into this branding. With this knowledge, we suggested they use the 'Square Split' Harmony Colors, where the brand colors are divided into 4 corners and we took only the 3 corners which is Red, Blue & Yellow. This 3 color plus a white color is the color of Malaysia flag.
Square Split Color Harmony
We also conducted several quizzes to determine the "look & feel" to better understand their imagination better. Below is the example of the quiz questionnaire.
Quiz to understand the SAM Education brand more deeply
Starting the workflow of creating a Brand Guideline (Branding Guideline)
After the completion of the facilitation session, we started working on the brand guidelines (branding guideline) which will be a guide for the LeapEd creative team to carry out marketing work such as:
- Designing Graphics (Graphic Design)
- Photography & Videography
- Use of logos and common errors
- Approved colors & color mistakes to avoid
- Logo variations & when to use each of those variations
- And many more branding guides total up to 65 pages of the SAM Education branding book.
This is one of the examples of logo variations where we produce 3 types namely:
1. Primary Logo (Primary Lockup)
2. Icon-Only (Icon-Only)
3. Wordmark (Wordmark)
Logo variations like this depend on the type of logo. Sometimes there are also logos that can produce up to 4 variations.
SAM Education Branding Book (65 pages in total)
*Due to P&C of the file, I can only show the pixelated version of the birds eye view of the branding guideline book for SAM Education. Please PM me if you need further discussion & hire me to do your branding guideline. Thank you for your understanding.
THANK YOU
I've been enjoying working on this project. Going forward in the future, I believe minimal design is the way to go. It can help your busine ss be simple, fast & cost effective while still maintaining a professional & premium look & feel. To ensure I always enjoy the work I do & achieve more while being efficient with my work, I only do Minimal Design Concept.
Feel free to Contact me for a Branding & Web Design Services
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Email senigrafic@gmail.com
More Info senigrafik.com
