PSA - Safe Driving
Sarah Jo Renelt
Topic:
Safe driving is a crucial topic especially in NY where there are a lot of people doing a multitude of things all the time. Drivers drive recklessly and it endangers both themselves and other people. I think this is a very important topic to be shown to new drivers.
Target Audience:
My target audience are people aged 16-25 who recently got their drivers license.
Message:
"Every journey matters."
Storyboarding:
*all text is also written on the scene*
[Scene opens with a busy road and cars passing by.]
(Voiceover) “Every journey begins with a choice.”
[Cut to scenes of drivers making bad choices while driving]
(Voiceover) “Choosing to drive safely isn’t just about you.”
[Cut to a scene of a person getting into their car.]
(Voiceover) “It’s about protecting those you love.”
[Cut to scenes of people together]
(Voiceover) “Make the right choice. Drive safe.”
(Voiceover) “Because every journey matters.”
[Narrator voiceover fades out as the screen shows a peaceful road with cars driving safely.]
[End with the credits: “Created by Sarah Jo Renelt.”]
[Fade out.]
Shot List:
Cars on a busy road (wide angle)
Speeding cars from a pedestrians perspective -
Cars zooming past (birds-eye shot)
Person texting while driving - (shot from passenger side)
Different person eating while driving - (also shot from passenger side)
Driving fast - (perspective)
Person getting into a car (passenger perspective)
Family spending time together (slowed down and dramatic)
Driving past a bridge
