Brand intro/challenge
ARYO has perfumes and other products with good smell and strong concept. However, the current identity and visual communication do not convey the value of brands to customers. Brand identity needs a revolution. It's more than just a logo and font. We create a new perspective and added value about its products to create awareness in the mind of the audience.
ARYO has perfumes and other products with good smell and strong concept. However, the current identity and visual communication do not convey the value of brands to customers. Brand identity needs a revolution. It's more than just a logo and font. We create a new perspective and added value about its products to create awareness in the mind of the audience.
The solution
Aryo's new concept represents not only the brand's technology, but also the emotions and feelings that come from interacting with the tools. We are inventing the entire experience of using the products from the first look of the contacts with the brand to the moment of opening the perfume box.
Aryo's new concept represents not only the brand's technology, but also the emotions and feelings that come from interacting with the tools. We are inventing the entire experience of using the products from the first look of the contacts with the brand to the moment of opening the perfume box.
During the meetings held with the brand strategy leader, the focus in designing the logomark concept was on the best features of the brand. In addition, according to the archetype of the brand, while being a hero, we must implement and instill the boldness and appeal of the brand in the form.
Considering the field of activity of this brand, which is currently producing perfumes with new and exclusive scents, but contrary to expectations, we did not use elements related to this field! Because in the near future, due to the expansion of this brand's field of activity in the fields of clothing production and luxury bag production, there was a need for a personal and memorable symbol, which was finally used from the concept you read before! A combination of the number one + and the letter A.
The result was created by combining the color yellow to further emphasize the boldness and attractiveness of the brand.
Considering the field of activity of this brand, which is currently producing perfumes with new and exclusive scents, but contrary to expectations, we did not use elements related to this field! Because in the near future, due to the expansion of this brand's field of activity in the fields of clothing production and luxury bag production, there was a need for a personal and memorable symbol, which was finally used from the concept you read before! A combination of the number one + and the letter A.
The result was created by combining the color yellow to further emphasize the boldness and attractiveness of the brand.
