Final Branding and Design Project
I came up with an eco-friendly fashion company called Sunny Treasure Trove. Having encountered many thrift stores in the United States, I thought about the idea of creating a thrift store that embraces slow fashion amidst the fast fashion-dominated current scenario. Every season, new trend clothes contribute significantly to worsening global warming. Therefore, my virtual company focuses on selling vintage clothes or upcycling garments to promote sustainability. It can be seen as a socially responsible eco-friendly enterprise. The goal is for people to find new treasures at this store and contribute to making a sunnier Earth.
I designed the logo with a treasure chest icon alongside the text. As it's a fashion company, I aimed for a simple yet stylish design. Both Instagram story posts are for Earth Day. The first post delivers a campaign message, while the second post announces a recycling workshop hosted by Sunny Treasure Trove for Earth Day. I created both using Adobe Express. The first one was made without a template, solely by myself, while the second utilized a template with brand colors and the logo applied. The brand color palette consists of #FAF6BB, #80BF87, #FFFFFF, #000000. I incorporated a sunny yellow and eco-friendly green to reflect the Sunny theme and the eco-friendly aspect, respectively. I also included black and white to signify the simplicity of the fashion company.
