This project was done at StardustConcept in Dubai. As design chief, I handled the project from ideation to final execution. Read the case study on StardustConcept's website here

Oyana is an investment firm with a focus on alternative investments addressing key global issues such as climate change and food insecurity. We were tasked with envisioning a logo and accompanying story that conveyed the firm’s ambition towards positive impact.

Oyana is trying to pull the future forward with investments in aerospace, food production, environment, health and deep science. They wanted their logo to reflect the breadth of ambition while remaining approachable and reflecting the human, passionate side of their mission.

Based on interviews with key stakeholders, we constructed a mission statement that would guide our design process. Our emphasis was on a tone that is forward thinking and optimistic, along with the ambition for which high-tech is known.

The purpose of the tagline is to summarize the firm’s purpose - Identify teams inventing the future with the intent to inspire, nourish and guide their vision from possibility to reality. The winning candidate was -

Using Oyana’s five investment pillars as inspiration, I extracted the color palette.

Leaning on our research into “street”wise and “Industrial” elements, we landed on the following fonts.

Heading

Body

Quote

For the icon, we were inspired to look at hands.

Hands can be extremely expressive.

Whether it be in dance or inter-personal communication,

millions of people use their hands to express their inner most thoughts.

We wanted to use two hands to illustrate the concept of nurture. Great ideas are like a flickering flame in the wind, you have to use your hands to protect them and keep them alive.

In the same, Oyana protects and nurtures their investments and ensures they thrive.