Branding for ALT* LGBT+ Documentary Film Festival.
Branding, Art direction, type design
Location: Mexico City
Line of Business: Entertainment
ALT* is the first LGBT+ documentary film festival in Latin America. The 2024 edition showcased and celebrated short and feature-length films about a region where the voices of sexual diversity are gaining strength, claiming spaces to make their realities visible. The selected documentaries serve as a window into the intersectionality of queer life, exploring its connections with racial, migratory, colonial, and cultural themes.
The branding draws inspiration from the aesthetic of vintage street movie posters, playing with bold typography and clear hierarchies to create a balance between information, imagery, and negative space. The logo is composed of custom typography for the brand. A comprehensive graphic system was developed for various platforms such as social media and print media.
Photos by: Alberto Pinto Mora, Juan Pablo Ampudia y Alex Raduan
Motion Graphic by: Adrian Zarraga
Motion Graphic by: Adrian Zarraga
