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Refreshed logo
I wanted to update the original logo to bring it to a place that feels modern, whilst still keeping it's oriental touch.
The original felt too slim and lifeless, I thickened up the arch shape, whilst giving it a bit more flare with it's endings. I removed the blue section of the circle and rotated it a bit. I also gave the logo a new typeface to match the new modernised aesthetic.
Old logo (Left) – Redesign (Right)
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Updated menu
I tried to keep the menu simple, and have a sense of open-ness (Breathable) through the use of whitespace. The colours used are quite simplistic. Only using white, greys and bronze. This allows the the logo stand out, aswell as the 'Vegetarian' icons.
I wanted to incorporate some heritage into the menu, so I used the bottom section to hold photography of Thailand. Beneath the photo would have credits to the photographer.
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Conclusion
The overall redesign was made to freshen up the overall branding and character of the brand. Still keeping to its roots, and not overcomplicating anything. Introducing a more vibrant colour pallete to the logo helps push the brand to todays market.
The menu stays easy to read and weightless on the eyes. It's easy to spot vegetarian options on the menu whilst not being too 'in your face'.
Overall, I'm quite happy with the overall concept!
Thanks for watching! 🙌
