Quaker | Your Bowl Your Style

Brand: Quaker

Campaign: Your Bowl Your Style // 2016

BACKGROUND

Unlock the Path to a Healthier You: Discover Quaker's Guilt-Free Balance!

In a city of food enthusiasts like Hong Kong, the desire to lead a healthier life is at an all-time high. However, when it comes to incorporating oats into our diets, motivation tends to waver. Occasional users need compelling reasons to choose Quaker more often, and taste can be a powerful factor in convincing them to do so. Instead of telling you why you should eat Quaker, we want you to discover your own reasons for embracing it.

SOLUTION

"Balance Your Health. Balance Your Guilt."

We understand the struggle of maintaining a balanced lifestyle while indulging in delicious foods and succumbing to unhealthy habits. We all know how difficult it is to resist temptation, and the guilt that follows can weigh heavily on our minds. Quaker seizes upon this guilt as a pain point to connect with users. We propose that incorporating Quaker into your diet can be the key to achieving a balanced, guilt-free lifestyle that is beneficial to both your heart and overall well-being.

IDEA

"Your Bowl, Your Style."

Think oatmeal is bland and boring? Quaker with celebrity Law Kar-ying (羅家英) wants to showcase the versatility of oatmeal and inspire consumers to unleash their creativity. We invite consumers to submit own oatmeal creations in your unique style. Discover the endless possibilities of oatmeal by experimenting with flavors, toppings, and textures. Let your bowl of Quaker oatmeal reflect who you are, what you love, and your culinary imagination. Join us on this journey towards a healthier, guilt-free lifestyle. Embrace Quaker as your ally in achieving balance and savor the joy of creating your very own oatmeal masterpiece.