As Senior Content & Community Manager at Pilot Pen Brasil (2020-2022), my role encompassed a wide range of responsibilities, crucial to enhancing the brand's online presence.
This included content creation, community engagement resulting in increased UGC (user-generated content) on Instagram and TikTok, optimizing campaigns for growth, briefing influencers and creative teams, providing insights for monthly reports to drive further improvements and much more.
With the help of our great community and consumers, we won the award for Best Brand for Highlighters by popular vote in 2020.
I was thrilled to be part of the Pilot Pen team, especially as they've been dedicated to sustainability initiatives, with their commitment to being Cruelty-Free and offering BeGreen products, it was truly rewarding being able to contribute my perspectives on environmentalism, social justice and mental health while aligning them with the brand's values.
This opportunity allowed me to introduce a new editorial direction focused on these topics, enabling our community to gain deeper insights into our ongoing efforts and future initiatives, fostering greater understanding and bringing high rates of engagement among our audience.
