Simone Forcina's profile

TARTUFO ROYAL - Product booklet 2023

Simone Forcina
•
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food


TARTUFO ROYAL PRODUCT BOOK 2023-24

The necessity lay in the need to have a catalogue capable of representing the brand, showcasing not only the history and values, but also all the products of the reference year. These were to be described through enhancing copy, expressing the content at its best, from origin to processing. Each product was to be accompanied by a technical sheet regarding ingredients and consumption methods, along with some usage advice.

The work had to be presented in multiple languages, with versions in Swiss German, English, French, and Italian, in order to provide the recipient with as much information as possible, while communicating the character and ethics of the company. The goal was to reach restaurateurs and businesses worldwide, seeking a product of pure Italian origin, from raw materials to processing.

VISUAL STRATEGY

I chose to work with a horizontal format to give proper importance to evocative images and content. I used a wide layout grid to harmoniously structure the relationship between visual elements and text, ensuring a correct hierarchical importance to all page elements and ensuring 
a calm reading experience for the user.

In addition to the editorial project, I took care of the product still life and visual context photos, used for the opening chapter covers. I aimed for images capable of conveying the craftsmanship and rusticity of the product.
The editorial work was conceived and developed to be available in both digital and printed versions, in order to meet every need of the interested audience.


editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food
editorial editorial design graphic design brochure Booklet print design branding truffle ArtDirection Food

You can view the brand on https://tartuforoyal.it
Or on the official Instagram page https://www.instagram.com/tartufo_royal_official/

TARTUFO ROYAL - Product booklet 2023
Published:
Simone Forcina's profile

Owner

Simone Forcina's profile
Rome, Italy

TARTUFO ROYAL - Product booklet 2023

Visual Strategy I chose to work with a horizontal format to give proper importance to evocative images and content. I used a wide layout grid to Read More

Published:

Tools

Creative Fields