Sustainable Kid's Brand Rebranding Project and Mailer Box Design
The project aim was to relaunch brand, convey the company's perspective on sustainable living in relation to high-end children's clothing, and establish connection with modern parents through final logo, mailer box, and brand identity guidelines.
Upon reflection of the incorporated market research findings, it can be concluded that my final designs have successfully fulfilled client's requirements. New designs effectively showcase transparency in terms of the production process and emphasize use of natural materials.
New logo design incorporates company's name in modern and appealing sans-serif font, effectively communicating sense of high quality. Chosen colors for logo are also in line with theme of nature and sustainability. Results of the Market Research Survey indicate that this design is memorable and conveys sense of luxury.
In terms of mailer box designs, it was crucial for me to ensure that the final graphics and layouts were visually pleasing and consistent with the brand identity. The box and all its contents are made from fully recyclable materials, aligning with the company's commitment to sustainability. Messages and their alignment on the box are designed to evoke positive emotions and create personalized experience, encouraging customers to return.
Overall, new brand identity guide is designed to portray business as a modern, sustainable, and premium children's brand. The colors, typography, imagery, and messages used are all carefully chosen to convey sense of youthfulness, luxury, and an environmentally conscious perspective.
