Brand: 1664
Campaign: 1664 Brut Launch Campaign
1664 has unveiled a citywide campaign featuring Hins Cheung to promote its newly launched 1664 Brut.
Preserving the legacy of refined elegance, infused with a French Playful Elegance. 1664 Brut draws inspiration from traditional wine craftsmanship and embodies the essence of French Brut sparkling wine. Its intense effervescence enhances its delightfully velvety texture, accompanied by a crisp, refreshing finish and floral, citrusy hop notes. Take a sip and embrace a whimsical journey for the senses!
Relish every sip as silky bubbles burst into fireworks in your mouth! Follow in Hins Cheung’s footsteps and experience an elegant moment with 1664 Brut! Crisp and sparkling bubbles with the aroma of fresh-pressed grapes, every moment of this sensuous encounter reveals another layer to an Elegant Twist like no other.
Relish every sip as silky bubbles burst into fireworks in your mouth! Follow in Hins Cheung’s footsteps and experience an elegant moment with 1664 Brut! Crisp and sparkling bubbles with the aroma of fresh-pressed grapes, every moment of this sensuous encounter reveals another layer to an Elegant Twist like no other.
SOFT LAUNCH
Premium ooh domination at the most crowded & premium location to tease the big launch of brut.
Communicate the sparkling feature via global assets.
GRAND LAUNCH
Local endorser HINS CHEUNG was chosen as the latest brand endorser for 1664 Brut as his unique style and passion align with 1664’s brand positioning of sophistication and elegance.
TVC 30" / ONLINE VIDEO
A new chapter begins with the clinking of glass. Santé! Get ready for a fresh draught of elegance from 1664 Brut ambassador Hins Cheung!
OOH Domination
Ads have been displayed across Tsim Sha Tsui and Causeway Bay.
Video, posters, outdoor LED walls and billboards are also available adjacent to the Mansion House area of Tsim Sha Tsui. The LED billboards in Kimberly Centre, Causeway Bay showcase the visual of the 1664 Brut Can launch.
Through this extensive rollout, 1664 aims to establish a strong presence in the key strategic locations, ensuring maximum visibility and create a buzz around for the grand launch of 1664 Brut.
