When tasked with creating a logo for my project, I wanted to move away from the Apple logo and instead craft one for my own hypothetical advertising and marketing agency called "SH Agency." Drawing inspiration from my Korean name, Sunhee, and staying true to the identity of my English name, Sunny, I incorporated a sun motif into the logo design. When envisioning an agency or company, simplicity and monochromatic palettes often come to mind. Therefore, I opted for black and white as the primary colors.
Imagining myself as the executive director, I aimed to express gratitude to applicants who applied to my company through a letter. Keeping the design of the letter as minimalistic as possible, I added a black line at the bottom to reduce white space and provide contrast, ensuring it didn't appear overly sparse.
For the business card's front, I placed the white logo on a black background, while on the back, I introduced slight variations to avoid complete replication. Using a white background with black text for the contact information, I adjusted the transparency of the logo for readability.
The envelope design mirrored the back of the business card, with the logo's transparency adjusted and the company's address and name placed in the top left corner. Through a consistent use of black and white, I aimed for overall cohesion, ensuring similarities between the back of the business card and the envelope, as well as between the front of the business card and the letterhead design. My intention was to create a sense of uniformity across the designs, while still allowing each to stand out individually.
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