In order to assess the effectiveness and reach of your online presence, you must measure website traffic. Web analytics services, of which Google Analytics is the most popular and well-recommended one, are the most efficient means of measuring website traffic.

Search results also highlight additional tools and techniques for determining website traffic, like employing a website traffic counter or looking into other analytics platforms like Adobe Analytics, Mixpanel, and Plausible. These programs could provide extra functionality or a distinct method of presenting data.

You can optimize your online presence and enhance your entire digital marketing plan by keeping a close eye on and evaluating the traffic to your website on a regular basis.