Strengthening the corporate identity
Haldor Topsøe has experienced significant growth in new markets, prompting a reevaluation of its corporate identity. Seeking a stronger brand expression, they considered redesigning the logo and font. LOOP Associates advises assessing the strengths and weaknesses of the current logo.
Searching for the exact expression
Specializing in typography, LOOP Associates was tasked with creating a more distinct logo and font. After assessing strengths, weaknesses, and strategic considerations, we initiated the design process. Multiple directions were explored to craft the new logo and font.
A global feel and look
The new logotype has been well received – both internally at Haldor Topsøe, but also externally by clients and other important stakeholders. It has amongst other things been said to have a global but still Scandinavian feel and look, which initially was one of the goals and wishes from Haldor Topsøe.
