Via Lietuva is in charge of upgrading and modernising motorways throughout Lithuania. This summer, Lithuania's roads, bridges, viaducts and countryside cycle paths will be upgraded like never before. This is good! With this campaign, we aim for a more positive attitude towards the inconveniences caused by road repairs and a warmer emotional relationship with the target audience. Getting angry at road repairs is not the way to go. It is better to understand that it is temporary, it is for the good of all of us and for the sake of comfortable, modern Lithuanian roads. VIA Lietuva - We get you, so please get us.
Client: VIA Lietuva
Creative: Mãrios
Production: Scuare
Photo: Foko
Sound: Pete & Wolf
