For two years, I had the pleasure of collaborating with the YMCA as a contract brand and illustration designer. My role focused on creating a cohesive visual identity across various marketing materials. I developed custom icon and typography treatments that injected personality and clarity into the YMCA's brand voice.

This extended to crafting a comprehensive icon library, ensuring consistency and visual interest throughout their marketing efforts. Being part of this long-term project allowed me to contribute to the development of a robust design system, one that streamlined branding efforts and ensured a unified YMCA experience across all platforms.

Showcased below are a few examples of my most compelling work.