Boston Scientific Re-Brand
This is a student project and is not affiliated with Boston Scientific
Vivienne Dragun
DESN-30101-01 VCD 4
Brand & Identity Systems - Spring 202
Boston Scientific is a biomedical and biotechnology engineering firm that is focused on furthering medical devices through innovative research. Founded in 1978, Boston Scientific has stood as a pillar of scientific excellence for more than forty years, and this rebrand was focused on bringing the history of the company into its current age of technological advancement. Before the rebrand, there was a stark disconnect between the online presence of the brand and its academic, timeless logo. This re-brand aims to tweak the branding of Boston Scientific without losing the history, legacy, or equity that is present in its current brand.
Long Format Logo
Web Icons
Product Branding
