TVC & KV Handy Hảo Hảo 2023

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Though consumers have been using instant noodle cups in various occasions, but they haven’t got strong associations & connections toward noodle cup in those daily life moments and occasions.

As the national brand of instant noodles, Handy HaoHao should stick in the consumers’ minds by maximizing its brand visibility in consumers’ life.

MASTER KV

We all have best friends. When we need help, they show up at the right time. Or just a ‘friend’ who shows up when we are hungry. When a friendship is very close, it is called a ‘BUDDY’.

Handy HaoHao is not a friend, but a buddy who not only helps but also understands you wherever you are and whenever you are in need of.

IDEA
HƠN CẢ MÓN TỦ, CÒN LÀ CHIẾN HỮU
More than the favourite. Such a real buddy.