Stay Awake to Stay Alive Campaign
The problem
Drowsy driving poses a significant threat on the road, resulting not only in loss of life and property damage but also driving up insurance costs for individuals and insurers.
Microsleep is a short burst of sleep lasting just a few seconds. These dangerous sleep episodes are a major risk factor for vehicle accidents and other errors.
They occur as the body's response to sleep deprivation. A person cannot control microsleep episodes, and some people may even appear to be awake during them.
They occur as the body's response to sleep deprivation. A person cannot control microsleep episodes, and some people may even appear to be awake during them.
According to the National Highway Traffic Safety Administration (NHTSA), drowsy-driving crashes:
•Occur most frequently between midnight and 6 a.m. or in the late afternoon
•Often involve a single driver with no passengers -frequently happen on rural roads or highways.
•Often involve a single driver with no passengers -frequently happen on rural roads or highways.
•Drowsy driving is implicated in 21% of all motor vehicle crashes resulting in death and 13% of crashes resulting in hospitalizations.
•Gen Z & Millennials (18-27 & 28-43) account for approximately 20% of drowsy driving crashes
Demographic:
•College Students: Experimenting with alcohol or drugs, making them potentially vulnerable to impaired driving incidents.
•Professionals: People in professions that involve long hours or irregular shifts, such as healthcare workers, truck drivers, or shift workers
•Tech-Savvy Individuals: Individuals who are highly engaged with technology and other gadgets.
•College Students: Experimenting with alcohol or drugs, making them potentially vulnerable to impaired driving incidents.
•Professionals: People in professions that involve long hours or irregular shifts, such as healthcare workers, truck drivers, or shift workers
•Tech-Savvy Individuals: Individuals who are highly engaged with technology and other gadgets.
Technological Solutions:
Digital Awareness - Launch a digital marketing campaign leveraging social media platforms, websites, and targeted online ads to disseminate informational content, infographics, and videos about drowsy driving awareness.
Cash Back Reward System:
Eligibility Criteria:
To qualify for the cash back reward, policyholders must meet the following criteria:
•Maintain continuous coverage with the insurance company throughout the policy period.
•Have no at-fault accidents reported during the policy period.
Tracking Safe Driving Measures:
Utilizing advanced telematics technology or mobile apps, the insurance company will monitor and analyze various driving behaviors, including but not limited to:
•Speeding: Monitoring the vehicle's speed compared to the posted speed limits.
•Harsh Braking: Detecting abrupt and forceful braking maneuvers.
•Acceleration: Assessing rapid acceleration patterns.
Redemption Process:
At the conclusion of each policy period, eligible policyholders will be entitled to receive cash back rewards based on their driving performance. The redemption process involves the following steps:
•Evaluation: The insurance company assesses the driving behavior and determines the cash back reward amount based on the policyholder's adherence to safe driving practices.
•Redemption Options: Policyholders can choose from various redemption options, including: direct deposit, check, account credit.
