ADVE2292 GDP: Project 6 Mailer
With the goal of designing a foldable mailer promotion for a gallery show for Leeroy New, a sculptural artist from the Philippines, a completed design utilizing print production industry standards was created. Using only two ink colors for the entire design, I chose a primary and secondary branding color from my palette. The final result and presentation can be found here.
Above is work by Leeroy New, the artist's who's work would be represented in the gallery show, he has a wonderful sense of atmospheric design, and for the mailer promotion I would be focusing on showcasing some of his best installation work. More information about him and his work can be found here.
The mailer specifications would have our designs be in only two ink colors, but above is some preliminary research of typical mailer design.
Copy for Artist Bio
Needing to create an interior artist bio as apart of the mailer deliverable, below is the short, 150 word bio that was written. Information was sourced from Leeroy New's website, which can be found here.
Leeroy New is an artist and designer who creates intricate, immersive installations that draw from his different practices in film, theater, product design, and fashion. Integrating different mediums and creative channels is the backbone of his creative practice, and through that, he creates artwork that is built from found objects and other materials that are sourced from the environment from which he’s working.
With the Philippines not having much of a contemporary art culture, New’s presence and work rewrites that, as he decided early on in his career that creating large scale public art was a mantle that needed to be taken up. Persistence is what lead to these incredible installations that are now a collective voice for filipino artists, showing what can be done with support and perseverance.
Above are a few concept thumbnails for the title panel and exterior, as well as a dummy mockup to understand the folding method that would be happening, and a few notes on how to format color for 2 over 2 ink printing.
Above are a few in progress screencaps of making the mailer design. but shows everything pretty close to the final! The type assets were treated in illustrator to be expanded upon and edited, and the patterned border used previous assets from the Tourism campaign. The final design can be found here.
