LOT 121 is a hair salon based in Essex, which is known for its personalised service by a hardworking mum. Charlotte came to me wanting to refresh her logo to celebrate opening her own salon.

Understanding the essence of the brand as a female-led enterprise driven by passion and expertise, my main objective was to infuse femininity into the visual identity without being too cliche.

I designed a logo blending classic hair scissors intertwined with flower petals, encompassed in a badge. This was to enhance the salon’s authenticity and experience, while also showcasing its establishment date. The new logo design now captures LOT 121’s warm, skilled, and woman-owned essence, appealing to both loyal clients and new visitors.

Client: LOT 121

Services: Branding, Digital Design, Print Production, Social Media Content