Function is a welcoming coaching facility based in Worthing, England, that helps people stay fit and functional for whatever life may throw at them. Working with the owners Alex and Connor, we created a soft and approachable identity that truly represented who they are as humans and the space they are creating.

The wordmark is sleek and modern with its key feature being the letter O, depicting the shape of a person in the negative space and resembling each and every human's 'perfect imperfections'. The O logo mark has multiple variations which serves as a brand asset in many ways, including a morphing animation which aims to highlight the fact that everyone is unique in their own way but no matter what, you are welcome at Function.

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