2022 NIKE HBL POP UP STORE
HBL is a landmark event for high school basketball in Taiwan, a once-in-a-lifetime precious opportunity for young basketball players. NIKE, as the sponsor of the HBL event, is committed to conveying the brand's core values in sports through HBL. They hope that young athletes can break through themselves and not be limited by frameworks. As the creative director of this event, I took the concept of basketball players' rest time, hoping to let everyone see the hard work of athletes off the court. This also inspires all players to fight for their glory.