The BrandLab’s 2024 Fearless Conference theme centers on moving from positive intent to real impact.This year’s conference will provide real-world experiences, examples, and actionable strategies to help our industry move to real impact.The Fearless Conference brings together business leaders, marketing professionals, human resources professionals, DEI professionals, community & education partners, and The BrandLab alums nationwide.

The Ask: Invite and entice marketing and advertising professionals through creative efforts to participate in The BrandLab’s Fearless Conference – a revolutionary one-day event dedicated to Diversity, Equity, Inclusion, and Belonging (DEI&B) learning, communitygrowth, and enjoyable experiences.

The thought process and art direction for this was making use of these “blobs” throughout socials for it to stand out to anyone scrolling through their instagram page. These blobs were also added in their logo so I thought it would be an interesting approach to continue that for imagery and attention grabbing for people to come to the conference.

The approach for this website was to reduce any scrolling when the users clicked on it. An direction that I thought of was to make drop down menu for the schedule and the line up for the speakers. I noticed that those two sections was causing excessive scrolling, so creating a drop down gave it more room.

For the website, again, I made more use of the “blobs” and using similar color scheme from last year that was giving. This was a great learning experience for me to be in the users mind when going through the design process of what makes the most sense and what didn’t when scrolling through the website.

Link: https://fearlessconference.thebrandlab.org

I wanted to make the email template a similar approach to how I did the website which was adding a photo with a blob behind it and voicing out what the conference will be about and highlighting the theme which is “Moving from Positive Intent to Real Impact”