Our second campaign for Wayfair focuses on furnishings and presents them as "friends" with a strong character for customers. 

We've launched a 30" TVC …

visuals that illustrate furniture with character … 

visuals that give the furniture itself a voice and thus express home positivity …

and some social media videos.

CREDIT

AGENCY: Jung von Matt/NEXT ALSTER

Managing Director: Andreas Ernst 

Managing Creative Director: David Leinweber 

Creative Directors: Mirjam Wagner, Elizabeth Herold, Susanne Ostertag 

Client Service Director: Edwin Okyere 

Account Director: Franziska Kuettner 

Project Manager: Sophie Rosenau

Head of Social Media: Irem Dogan 

Art Directors: Lina Borchmann, Marie Rothemund 

Copywriter: Nina Hansen

Head of Production: Johannes Haverkamp, Jankel Huppertz 

Producer: Asli Aykut