Risky Business
Overview
At Questrom, Boston University's School of Business Management, students work in teams across finance, marketing, operations management, and analytics to develop a product and create a business plan.
My team created Risky Business, a board game designed to teach kids aged 8-14 basic entrepreneurial and business skills in a fun and engaging way.
Duration
January 2021 - May 2021
January 2021 - May 2021
Role
Marketing and Analytics Lead
Disciples exercised
Adobe Photoshop
Adobe Illustrator
Google Slides
Microsoft Powerpoint
Microsoft Word
Google slides
Qualtrics (Survey Design)
User Research
Branding
Logo Design
Logo and Slogan
Risky Business' logo features our mascot, "Mr. Bizcuit," and our slogan, "Would you risk
it for the biscuit?" We designed our logo to be a dollar sign cartoon, as it is more visually
stimulating to kids. Moreover, we chose a slogan that rhymes, as they are known to be more likeable, more original, and more trustworthy when used in advertising slogans. We made our slogan a question to spark curiosity in target users and encourage them to explore the game. Our logo and slogan should communicate that our product is for curious, competitive, risk tolerant, and young entrepreneurs. After conducting an A/B test on our potential logos, we selected this version as it is memorable, kid-friendly, and eye-catching.
it for the biscuit?" We designed our logo to be a dollar sign cartoon, as it is more visually
stimulating to kids. Moreover, we chose a slogan that rhymes, as they are known to be more likeable, more original, and more trustworthy when used in advertising slogans. We made our slogan a question to spark curiosity in target users and encourage them to explore the game. Our logo and slogan should communicate that our product is for curious, competitive, risk tolerant, and young entrepreneurs. After conducting an A/B test on our potential logos, we selected this version as it is memorable, kid-friendly, and eye-catching.
PR Kit
The PR kit is a collection of promotional items used to publicize our product. The following items, which are typically associated with setting young children up for success, are included in our PR kit: Risky Business Board Game, notebook, pens, logo sticker, and a piggy bank. These items can also be used during the game: kids can take notes with the pen and notebook, and the fake money used in the board game can be stored in the piggy bank. The piggy bank can also be used outside of the game to teach kids how to save money. Overall, our PR kit aims to build excitement, and represent our brand personality by showing learning is enjoyable.
Social Media Ads
Ads aim to build awareness within our target markets. Risky Business' first ad features "Mr. Bizcuit" celebrating his monetary returns on his risk. We chose to depict this image because it aligns with the competitive aspect of our game: it is fun to win! On our survey, we conducted an A/B test on two ads. Our results showed that our focus group preferred the first ad because it was happier and more fun. The second ad communicated potential for failure, which is not as enticing to children in our target age range. Therefore, we will be moving forward with the first ad. These ads aims to build awareness specifically in our target market and will appear on explore pages whose viewers match our target markets.
Billboard Design
Risky Business' billboard ad is very similar to our magazine ad, as it features "Mr.
Bizcuit" celebrating his monetary returns on his risk. However, on the billboard we also show our company's contact information for viewers to learn more about us. The billboard aims to increase frequency of consumer exposure and build company reputation and product awareness.
Bizcuit" celebrating his monetary returns on his risk. However, on the billboard we also show our company's contact information for viewers to learn more about us. The billboard aims to increase frequency of consumer exposure and build company reputation and product awareness.
Point of Purchase
Risky Business' point-of-purchase displays will be used in stores near the cash wrap to encourage customers to buy our product. The display will be decorated with our logo, company name, and company colors. Our point-of-purchase aims to capture the attention of our consumer, facilitate a purchase decision, and increase sales.
Market Research
Through various avenues of research, we used target consumers' feedback to sharpen Risky Business' branding and gain insight to product viability.
Final Business Plan
This comprehensive document outlines the objectives, strategies, and financial forecasts of Risky Business as a business venture. This document was made with Microsoft word and Microsoft Excel.
Final Presentation
This presentation mirrors our business plan as it outlines the objectives, strategies, and financial forecasts of Risky Business as a business venture. However, we created a more digestible presentation for our professors and peers. This document was made with Google slides.
