Kairi カイリ
Lamp shop - identity & website design
"A soft glow from a tiny lamp weaves a cozy ambience through the room, painting the sunset in even more romantic hues. The sound of rain, transformed into a melody by the gentle light, caresses the senses with a whispery touch."
The project aims to build a friendly identity for the lamp shop that effectively conveys its message of creating a warm atmosphere. The friendly characteristic is also applied to the website design, ensuring an easy-to-navigate user experience for customers.
Link to website: https://kairi.webflow.io/
Kairi(カイリ) is a shortened form of Kaitekina Hikari (快適な光), meaning "comfortable light." The boldness in the Japanese font Noto Sans goes with the icon illustrating three levels of brightness of the lamp designed by the brand. This depicts its core value: friendly, simple, and easy to use.
The gradient transforming from light orange to bright beige evokes the warmth coming from the glow of the lamp light. The combination of serif (instrument) and sans-serif (inter) fonts describes the romantic and cozy ambience formed by the light and the simple look of the products.
Each product has a specific icon based on its design for classification in packaging design and maintaining brand recognition.
