As we can see from the last slide which is the Fifth, a design that looks great in print may not be effective on social media. Conversely, a design tailored for social media may not translate well to print. This is why we crafted a solution for our client on the Fourth slide, taking into account its function and incorporating a compelling marketing hook to resonate with the intended audience. This is what we mean by 'function determines design' - understanding the purpose and platform of a design informs its visual elements and overall approach.
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