Medicina da Vida
/Branding
The Medicina da Vida brand is the science and art of inspiring, guiding and empowering individuals to know themselves deeply, heal their past and their lives, and take control of their destinies with purpose, authenticity, joy and lightness. To convey this vision, branding was developed that reflects this essence. The identity design was conceived to be clean, transparent and full, conveying a strong image that is in tune with nature, balance and harmony. The color green evokes these concepts, while lilac represents spirituality, balance and peace. The brand symbol, inspired by the program’s initials – “M” and “V” -, was designed to represent the movement and transformation process of those who commit to the Medicina da Vida program.
