Wada is a tea supply/boba tea shop located in the US. The client prefers a minimalistic style for their brand identity. Based on the brief, I created two concepts for the logo: a logotype and a brand icon W combined with the brand name.

At the beginning, I started to create as many draft concepts as possible and collected some color palettes for inspiration.

After refining, I came up with 2 concepts for the first presentation.

And here is the final version that my client approved. They changed the business from tea supply to a boba tea shop.

Thank you :)