Project: Root
Root is not just a musical initiative; it's a journey of harmony and sustainability. Grosart will be embarking on a cycling odyssey spanning the length of the UK, on this journey, he is not merely traversing landscapes, but weaving melodies with each stop. Collaborating with diverse music artists encountered along the way, the journey will prove an incredible feat of strength and produce an album showing that music does not have to be private jets and fast cars, but it can actually be at one with the environment.
Each collaboration, each note, serves as a testament to the interconnectedness between music and the environment, this connection was important to be shown in the brand. Linking imagery, film, and illustrations helped symbolise the harmony of music and the environment while also creating a visually striking, unique but also accessible identity that would not only shape Root's final album design, but build a recognisable style that can easily be remembered to aid marketing.
Each collaborator, each creative would be shown both in imagery and illustration, with even some music videos being fully animated, a technique reminiscent of 'Gorrilaz'.
Each collaborator, each creative would be shown both in imagery and illustration, with even some music videos being fully animated, a technique reminiscent of 'Gorrilaz'.
Root stands as a beacon of eco-conscious creativity, demonstrating that the path to musical excellence can be as sustainable as it is melodious.
