VISUAL MERCHANDISING, P.O.P, WINDOW, TRADE SHOWS, SIGNAGE, BILLBOARD, BUS, BUS SHELTER, TRANSIT GRAPHICS, MTA, LIRR, AIRPORT DISPLAY & PROMOTIONS… 
VISUAL DESIGNER CREATIVE DIRECTOR, MANAGER:

 Twenty-two years of experience in concept design and complete production, including all aspects of visual merchandising. 

•  Develop and implement of visual merchandising for the client, stores, and vendor.

•  Display Creation                           • Trade Shows Displays             

•  Point of purchase display            •  Seasonal displays              •  Window displays

•  Store environment                        •  Brand Promotion                •  Garment Fitting

•  Budgeting                                      •  Trend Awareness                •  Pricing

•  Commercial Photography            •  Consumer Research           •  Design decisions:

•  Specialty Displays, Mannequins Display, and Signage for Interior and Exterior
• Merchandising Differentiation and Competitive Advantage      • Partnership with Leaders
• Transformative Talent Development               • Brand Customer Experience and Shopping Habits

• Building and developing private brand design strategy and execution, supporting long term business plans and executing prioritized strategic programs.

• Ensure the company's brand integrity is reflected at all times and have a robust understanding of overall business strategy to align visual plans with brand image.

TRADE SHOW & EXHIBIT DISPLAY, SIGNAGE:
I have fully developed from concept designs to total finished products for Trade Shows: graphics, Trade show booth design, floor plan large-format printing including booths and display design " (Recycled Fabric Graphics, Silicone Edge Graphics (SEG), A Lambda Print, Vinyl Banners with Metal Grommets, Pole Pockets / Indoor and Outdoor" at Jacob Javits Center (NYC), Las Vegas Convention Center, Orange County Convention Center, Orlando, FL. 

TRANSIT GRAPHICS, BILLBOARD, BUS, VAN, BUS SHELTER, MTA, LIRR, SIGNAGE:
I have fully developed everything from concept designs to finished products for transit Graphics. Large Format Printing for Bus, Full completed Bus Wrap, Van Wrap, Billboard, Signage, working with advertising companies such as OutFront media and others

I have fully developed from concept designs to total finished products for shopping malls,
window graphics, signage, and more. Working with the advertising companies such as
OutFront media, and others.

HOSPITALITY, SPA,  RESTAURANT, HOTEL, MOTEL, FRANCHISE,
INTERIOR & EXTERIOR DESIGN:

I have fully developed from concept designs to total finished products for New Franchise,
Hotel, Motel, New Brand Development, Sales Marketing, Floor Plan, Signage,
Brand development, and more...

https://www.behance.net/gallery/53129681/Hospitality-Hotel-Motel-Inn-Resort-Restaurant-Spa

SUMMARY OF QUALIFICATIONS: VISUAL MERCHANDISING
• Proven leadership & project management skills, planning, budgeting, traffic
control, team building, and client & vendor relations.
• Concept and design development, email communications for new products, brand
campaigns, and seasonal marketing messages that adhere to our brand standards
and continue to push us forward creatively.

• Review and approve floor plans and mannequins before directive execution and provide
direction and feedback to the store in partnership with regional managers. Provide detailed
feedback on photo submission utilizing the directive feedback form, including the
implementation of markdowns and promotions
• Support creation and updating of visual materials (seasonal directive, in-store monthly directive, visual merchandising training documents, etc.) that will be distributed company-wide.

• Train store management with planning and execution of visual merchandising directives.

• Train store management on commercial analysis to improve sales performance. Utilized and managed weekly reports,42 technologies, and product information to analyze and communicate business results and determine strategies to maximize sales.

• Drive sales through by making critical decisions in partnership with field and store teams
to re-merchandise stores where applicable.

• Utilize the Company communication tool to communicate to the field effectively, highlight critical objectives and wins, recognition, and key updates to action within the business.

• Train store management on executing and delivering product knowledge, critical investments, and digital-focused to store teams.
• Ensure in-store safety measurements such as ADA compliance and fixture placement are standard.

• Responsible for ensuring store experience, including music and digital displays, is up to standard.

• Provide feedback to key partners, including, but not limited to, companies, the visual department, field leadership, the merchandising department, and store teams, to drive the business through visual and merchandising opportunities.
• Direct partnership with Regional & District managers to ensure alignment in messages and feedback to teams.

https://www.behance.net/gallery/153200873/Visual-Merchandising | https://www.behance.net/donchowdhury
My prior experience and design created for Visual Merchandising include concept design, development, guidelines, and Production: Cosmetic, Beauty, Fashion, Skincare, Haircare & Fragrance Design Companies are listed below: Estée Lauder, John Frieda Hair Care Products & Kao Brands (Bioré, Jergens, Curél, Ban), Raison Pure, SS+K Advertising (Boots of Britain), Givenchy Fragrances (Kenneth Cole, Marc Jacobs), Thierry Mugler, Maybelline, Kiss cosmetics, Towenly, 1-800 flowers.com, Macy’s. Atlantic Coast Media Group, NJ (Cosmetics, Skincare, Hair Care products (Hydroxatone®, Hydrolyze® liminique, Celtrixa, bellaplex, Venacura, Lashatone, Miracle Skin (Sarah McNamara), Keranique® (Hair Care Solution), Christie Brinkley. (Our Partners: Nordstrom, Sephora, Ulta, Kohl’s, Boots, Costco Wholesale, Sam’s Club, Dermstore).
http://atlanticcoastmedia.com/,   http://hydroxatone.com/ , www.miracleskintransformer.com/, http://keranique.com/ http://christiebrinkleyauthenticskincare.com/http://www.esteelauder.com/

• I also have 24 years of experience in design, marketing, and concept development to finish production, including visual merchandising,  print packaging, web marketing, and brand marketing. (Presently, my design packaging is the highest selling product in the following Retail stores: CVS, Costco, Sam’s Club, Ulta & many brand stores), P.O.P., direct mail marketing, branding, Trade-Shows, writing a branding guideline, writing creative copy, people management, hands-on projects (Managed 12 to 15 Graphic Designers), Web, e-commerce, multimedia (HSN, Q.V.C.), and so on. I also have a large network of media resources (Locally & internationally, such as Canada, China, Hong Kong, Vietnam, and Bangladesh) and know exactly where to go for the best quality at the most reasonable prices.

• Other Related Companies list Visual Merchandising design, development and guidelines for:

XpresSpa ( https://www.xpresspa.com/Default.asp),  Stay Express, CHG Franchise ( https://www.chgfranchise.com/),

Display Technologies, https://display-technologies.com/, Murry Fuiss Lighting (https://www.murrayfeiss.lightingnewyork.com/?),

Ben Marketing Group, Envoy Group ( https://envoy-group.com/), Toys-R-US (F.A.O., Babies-R-UShttp://www.toysrus.com

Turn Up the Music Inc, http://www.drewsent.com, International Leisure Products, Inc, https://swimline.com/

• Visual Merchandising design, development and guidelines for -
Atlantic Coast Media Group (Cosmetics, Skincare, Hair Care products (Hydroxatone®, Hydrolyze®, liminique, Celtrixa, bellaplex, Venacura, Lashatone, Miracle Skin (Sarah McNamara), Keranique® (Hair Care Solution), Christie Brinkley. (Our Partners: Nordstrom, Sephora, Ulta, Kohl’s, Boots, Costco Wholesale, Sam’s Club, Dermstore. 

• Offer multimedia services from Visual Merchandising Packaging design (Sales increases tremendously by my new Award- Winning Branding design) Product, P.O.P., Display, Print, Online, T.V. Ad design and overall direction form model/fashion photo shoot to asset management, Web, broadcast (Television HSN, Q.V.C.), sourcing and many other related areas.

- Visual Merchandising design, development and guidelines for - Estée Lauder & EL International, NY |  http://www.esteelauder.com/  (Visual Merchandising, Advertising, Print, Packaging, Branding, Web & Digital Strategy) Senior Designer -  (Cosmetics & Fragrances, Visual Merchandising & Graphic design)
• Create and design visual merchandising, graphic design, & new product introduction geared to international markets. Present concepts to Director of Visual Merchandising.
• Managed multiple projects and handle budget and vendor relations.

- Visual Merchandising design, development and guidelines for -The Children’s Place, Secaucus, NJ - (Design Manager) |  https://www.childrensplace.com/  (Visual Merchandising, Advertising, Print, Packaging, Branding, Web) 
• Managed projects, from concept to computer rendering and final product. For all Windows, Floor Set & Graphics. 
• Managed Studio, Designers, Comp room, Vendors. Computer/Software upgrade & more.

VISUAL MERCHANDISING, BRAND DESIGN & MANAGER: 
22 years of experience from Concept design to complete production, including all aspects of Corporate Branding Guideline, Branding Book, Franchise Guidelines, Campaign from Print,Web to Media and so on. 

• Develop a consistent design and production approach across multichannel media (Print, digital, and Media) with expertise in pagination and layout in an SKU-intensive environment. 

• Mentor and direct a team of designers, photographers and print project managers to create compelling concepts that fit the brand. (Print, digital, Media)
• Inspire a visual level; refine designs; lend a critical eye to all creative, structural
and technical output. 

• Work with the Photography team to develop and enhance corporate and product images. 

• Oversee creative programs and design concepts that meet the organization's business objectives and advance brand strategy.
• Maintain department priorities and thrive in a deadline-driven environment.

VISUAL MERCHANDISING, BRAND & PACKAGING DESIGN AWARD: Don Chowdhury...Award Winning Design. Twenty-four years of experience from design, marketing, and concept development to finish production, including print Packaging, web marketing, brand marketing... (Presently, my design packaging is the highest selling product in the following Retail stores: CVS, Costco, Sam’s Club, Ulta & many brand stores), P.O.P., direct mail marketing, branding, trade shows, writing a branding guideline, creative copy, people management, hands-on project (Managed 12 to 15 Graphic Designers), Web, e-commerce, multimedia (HSN, Q.V.C.), and so on. I also have an extensive network of media resources.
(Locally & internationally, such as Canada, China, Hong Kong, Vietnam, and Bangladesh) and know exactly where to go for the best quality at the most reasonable prices.

 •  2008 Design Award Achievements: Communicator Award 
•  2009 Design Award of Excellence: Communicator Award
•  2008 Graphic Design Packaging Design Award.
•  2009 Graphic Design Award: Corporate Identity Campaign Award.
•  2009 American Graphic Design Award: Direct Marketing/Print Campaign Award.
•  2012 Linkedin® - The Top Most Viewed LinkedIn profiles for 2012.
• Also received several Outstanding Design Awards and reviews in many magazines
& newspapers in the U.S.A. & Internationally.
• Cadet Leader, School Captain, High School Captain (from 6th to 12th Grades)
• Soccer Caption (6th to 12th Grades)
• Boys Scout Leader (Elementary & Middle School)
• Best Athletics Award (6th, 7th, 11 & 12 Grades)

BRANDING CORPORATE GUIDELINE LOGO DESIGN
From concept and design to final Brand Campaign, Brand implementation, Brand guide, 
Advertising Campaign

https://www.behance.net/gallery/128887711/Disney-Design-Concept-Development-2021

INDUSTRY EXPERIENCE:
Cosmetic, beauty, Skincare, Haircare, Fashion, Advertising, Branding, Financial, Banking,
Legal, Pharmaceuticals, Health Care, Consumers Packaging (C.P.G), Hospitality,
Franchise & Real Estate, and more
• Business Development, Research Projects Manager: 22 Years

• Design Processes, Strategies, Fund Raising, Public Speaking, Presentations:17 Years

• Consumer Packaged Goods Experience: 22 Years

• Cosmetic, Beauty, Skincare, Haircare, Fashion: 22 Years

• Visual Merchandising, Trade Show, Store Display, Music, Entertainment: 22 Years

• Print Design/Campaign: 22 Years

• Digital, Web, and social media Campaigns: 15+ Years

• Agency Experience, Advertising Experience: 15+ Years

• Financial, Banking, Legal, Attorney:      15+ Years

• Hospitality, Pharmaceutical, Healthcare, Franchise & Real Estate: 15+ Years

• Music, Entertainment, Billboard, Broadcast: 15+ Years

• Universities, College: 15 Years

• Brand Design, Development & Manager: 22 years of experience

From Concept design to complete production, including all aspects of Corporate Branding Guidelines, Branding books, Franchise guidelines, Campaigns from Print, Web to Media, and so on.