Radio: theatre inside your mind
With sound effects and brilliant scriptwriting we can draw listeners into a story and create a lasting brand impression. Listen to these South African radio spots for Xbox, Suzuki and others, or play the producer and start by reading a script first.
Suzuki Swift Feels Awks 2019 - South Africa
Suzuki 5-Year Warranty, 2017 I
Scripting:
1. Biggest loser
SFX: Bar background noises
Guy1: Do you remember Valerie from high school?
Guy2: The hot one with the big.. uhm…of course ja.
Guy1: I saw her last night. She already had four kids bra … and two divorces…
Guy2: What?
Anncr: A lot can happen in 5 years. Which is why you should stick with Suzuki. It comes with a 5year/200 000km warranty on all models so you can rest assured. Valid until the end of December.
Sting
Suzuki 5-Year Warranty 2017 II
Scripting:
2.Nerd
SFX: Coffee shop background noises
Girl1: Do you remember that hot guy you wanted to marry in matric?
Girl2: Ja-aa still do. First team all the way.
Girl1: He’s still living with his mom. And he fixes washing machines.
Girl2: hah (speechless)
Girl 1: You really dodged a bullet there.
Anncr: A lot can happen in 5 years. Which is why you should stick with Suzuki. It comes with a 5year/200 000km warranty on all models so you can rest assured. Valid until the end of December.
Sting
We all know it is true, especially when it comes to hairdos, weight management, and financial success. Think of Mark Zuckerberg before and after Facebook. Or body shapes before and after marriage. Or the Rand before and after SA's president Zuma… A lot can happen in five years, not all good. At least with Suzuki’s 5yr/200 000km warranty, you’re not taking any chances. In fact you’ll have complete peace of mind.
(A lot can happen in 5 years was a concept with legs... )
Xbox Dec 2019 - South Africa
Citroen Poodle 2007 - South Africa
"It’s bold, unapologetic, and turbo charged. The new Swift Sport will give you the edge you need to jump ahead, if you’re ready for it. With all its power and striking looks, you’d better get used to standing out, and stepping up.
There’s only one way to drive the Swift Sport. You’ve gotta OWN IT."
Swift Sport Brochure, 2019
Unfortunately the radio ad for the new Swift Sport was never saw production, but here it is: (Yes please, flex your theatre-of-the-mind muscles now.)
1.
SFX: Melodramatic crescendo music
MVO: (Strong, slow determined, motivational speech tone.)
They may be stronger,
but with heart,
you’ll beat them all.
Now go out there and never give up.
Make history.
Own it.
SFX: Knock on door
FVO: (heard through the door) How much longer?
MVO: Just a sec!
Anncr: The all new Suzuki Swift Sport with turbo gives you the edge to jump ahead. Starting from R299 900. Visit a dealer today. The Suzuki Swift Sport – Own it.
Sting
2.
SFX: Melodramatic crescendo music. Tap running up and under FVO.
FVO: (Strong, slow determined, motivational speech tone.)
It’s not about talent
It’s about owning it
Throw me to the wolves, and I’ll lead the pack…
This is my time. I’ll never stop.
I own it.
SFX: Knock on door
MVO: (heard through the door) Who’re you talking to babe?
FVO: (embarrassed) No one!
Anncr: The all new Suzuki Swift Sport with turbo gives you the edge to jump ahead. Starting from R299 900. Visit a dealer today. The Suzuki Swift Sport – own it.
Sting
