2013,

"Inst" is an imaginary character embodying the aspiration for beauty, manifested through art and music as tools of redemption for a world clouded by the ugliness and banality imposed by the powerful, represented by "Mr. Mad." In his mission to save humanity from conformity and superficiality, Inst presents himself as a modern hero, guided by the quest for authentic beauty.

Symbolically, the protagonist travels the world on a Lambretta, an icon of freedom and individuality, seeking spaces of authenticity and creativity. His mission leads him to explore art and music in all their forms, both in traditional works of art and in new digital expressions, with the aim of awakening souls numbed by an alienating routine.

The contrast between Inst and Mr. Mad represents the struggle between individuality and conformity, between the search for beauty and the oppression of homogenization. While Mr. Mad seeks to maintain control through standardization and media manipulation, Inst challenges the system, encouraging people to think independently and find their own voice through art and music.

The Lambretta thus becomes a symbol of rebellion and the quest for inner freedom, leading Inst to places and experiences that fuel his mission to awaken sensitivity and humanity in people.

In summary, Inst's journey represents a testament to the transformative power of art and music in combating the homogenizing forces of contemporary society, offering a poetic exploration of the search for beauty as a path to saving humanity from its own destruction.