Brief: The primary objectives of this brief are to enhance brand visibility and introduce innovation to the Sheer Color Q line. Through captivating campaign initiatives, we aim to captivate users and leave a lasting impression. Furthermore, educating users about the functions and benefits of our products will be a key focus, ultimately supporting our sales endeavors.
Deliverable: IMC plan for launching, iTVC, theme song (agency proposed),mini clips.

iTVC 6s

THEME SONG (30s) - CƯNG MUỐN XỈU

Product clip: Hương trà đào - Peach tea flavor

Product clip: Hương trà bạc hà socola - Mint chocolate tea flavor

Product clip: Hương trà dâu - Strawberry tea flavor

Product clip: Hương trà sữa - Milk tea flavor

Credit:
Client: Lip sheer Q - Rohto Mentholatum
Agency: Chuo Senko VN
ECD: Vicky Lưu
Copy team: Phan An (lead), Ngoc Ruby and Ms. Quan (support TVC)
Art team: Ms Hue, Ms Trang Nau
Director: Khuong Vu
PH: Flex film