This brand identity was created for a woman-led, Canadian start-up. The client requested a bold logo design with a brand identity that complimented it (colour scheme, typography set, illustration set, branded mockups, marketing images). 

I used a bold combination of pale pinks and dark green colour tones as the brand's foundation, setting it apart from more popular black and white alternatives. An kettle bell shape represents the '8' where an hourglass silhouette is hidden inside. The message behind the branding is that women located around the world can find safety under the brand of The W8 Room, where they can work on their spiritual strength during the uncertain waiting periods of life.