INTRODUCTION:
Denise Chong Adornments is a secondary brand (stemming from namesake brand Denise Chong) that sells hand beaded pieces that are simpler and more suitable for everyday wear as compared to pieces from the main brand.
MOODBOARD:
I took inspiration from various styles of chrome imagery as well as unique serif typefaces that I felt would go well with what I had in mind for this project.
(inspiration taken from Pinterest)
DESIGN DEVELOPMENT:
For this project, I experimented with quite a few different themes ranging from Y2K style, gothic style, something more formal using serif typefaces and using a mix of serif and script typefaces. I also chose to focus on typography style logos for this rebranding project as I felt that would fit the brand better.
LOGO CONFIGURATIONS:
LOGO APPLICATIONS:
LOGO ANIMATION
