Fandom Artisans Digital Media Project
UX: Research, Analysis, Strategy
The concept of Fandom Artisans was born from personal experience. Being an artist who creates fandom art and wants to connect with people sharing similar interests to promote my art, I have to dedicate time to market my work and brand. However, with the current options available, I am overwhelmed and have to use multiple tools simultaneously, which dissatisfies me and causes efficiency constraints on my way.
On the customer side, exploring new artists online is hard. Once seen in my feed, recalling their profiles later becomes a challenge. My experience is not an exception, and through in-depth research, I found out that the majority of creatives and their audiences share the same struggle.
HOW MIGHT WE ensure fandom artisans can connect with like-minded audiences and promote their art successfully with less effort?
To find an answer, I performed in-depth marketing research and competitive analysis, user research with conducted surveys, UJM, trinity strategy, personas, and multiple user-testing. As a result, I've created a detailed Project charter with my findings and potential project timeline and budget, developing a comprehensive UX strategy as a part of a business proposal. In addition, I made promo materials: a website and a video.
Proposed solution
A web application for fandom artisans (FA) to connect with audiences and promote their art in one place. The main idea is to provide a space for artisans to showcase their artworks, and to discuss topics they are interested in with other fandom fans, who eventually find interest in following and purchasing from artisans. The platform will use multiple ways to highlight and promote artisans through the exploration process.
Some of the features include:
1. Artisan Profile Management: create and manage artisan profiles, upload and sell craft, and update a personalised feed section to share news, artwork processes, and DIY.
2. Artwork Discovery and Browsing: browse featured artwork, explore artwork by fandoms (E.g., games, movies, anime), search for specific artwork or artists and purchase directly.
3. AI Feed: receive personalised art recommendations based on user preferences, discover new artwork and artists tailored to individual tastes
4. Fandom Forums: browse and participate in fandom community forums, follow favourites for updates, and use social interactions to share posts and artworks.
5. Artisan Subscription Services: subscribe to premium content or features offered by artisans, access exclusive artwork, behind-the-scenes content, and tutorials.
Prototype
