Gardenia & Company, located in Savannah, Georgia, makes custom ukuleles and ukulele accessories such as picks and straps. Gardenia & Company strives to achieve a fun, modern, and delicate aura with their branding and identity. The logo and name are derived from the gardenia flower, the flower of music and love. Gardenia & Company values new and experienced ukulele players and strives to create the clients vision of their own ukulele. The color palette expresses joyous colors that pair perfectly with the primary and secondary typefaces. Each detail of Gardenia & Company’s identity attracts and encourages all ukulele players to keep playing music they love.