Beauty Wishes 2023 / Gucci
BACKGROUND /
Gucci usher in the holiday season with a new chapter of their Beauty Wishes campaign. Feast your eyes on a blossoming garden of light and wonder, featuring all of Gucci's latest beauty products.
Gucci usher in the holiday season with a new chapter of their Beauty Wishes campaign. Feast your eyes on a blossoming garden of light and wonder, featuring all of Gucci's latest beauty products.
APPROACH /
We crafted an original music composition that speaks of the grand heritage of Gucci and is yet driven by contemporary structure and beats. Our challenge was to write something that was inherently Gucci, exuding a sense of preternatural bohemia and baroque while staying true to the magical holiday narrative. Sound design rides in the glittering wake of our light particle protagonist, providing sparkle and weight to the dizzying dance around the flowering product range.
We crafted an original music composition that speaks of the grand heritage of Gucci and is yet driven by contemporary structure and beats. Our challenge was to write something that was inherently Gucci, exuding a sense of preternatural bohemia and baroque while staying true to the magical holiday narrative. Sound design rides in the glittering wake of our light particle protagonist, providing sparkle and weight to the dizzying dance around the flowering product range.
