MSA logo presentation
Created by DOS3 lucas martin
Created by DOS3 lucas martin
The company:
MSA is a company that provides its customers with solutions in the electrical field. His ideals are based mainly on professionalism and seriousness.
MSA is a company that provides its customers with solutions in the electrical field. His ideals are based mainly on professionalism and seriousness.
The concept:
In the elaboration of the symbol that composes the logo, the triangle and the circle were used as a basis. In geometry, the triangle is a rigid shape, thus referring to seriousness. The circle, according to the symbology of the shapes, represents perfection, referring to professionalism. With this we have two principles on which the MSA is based.
In the elaboration of the symbol that composes the logo, the triangle and the circle were used as a basis. In geometry, the triangle is a rigid shape, thus referring to seriousness. The circle, according to the symbology of the shapes, represents perfection, referring to professionalism. With this we have two principles on which the MSA is based.
The logo:
The circle present in the symbol was divided in half forming two parts, alluding to the two ideals of MSA. The main typography (font) was made in a way that the letters connect, symbolizing the union between seriousness and professionalism. Finally, the symbol was placed over the text, forming an imaginary triangle, reinforcing the idea of seriousness of MSA.
The circle present in the symbol was divided in half forming two parts, alluding to the two ideals of MSA. The main typography (font) was made in a way that the letters connect, symbolizing the union between seriousness and professionalism. Finally, the symbol was placed over the text, forming an imaginary triangle, reinforcing the idea of seriousness of MSA.
The typography (font):
For the slogan that the logo has, the typography (font) Myriad pro was selected, in its semibold version (slightly thick lines), because it has angles and thickness that do not conflict with the main text of the logo.
For the slogan that the logo has, the typography (font) Myriad pro was selected, in its semibold version (slightly thick lines), because it has angles and thickness that do not conflict with the main text of the logo.
The colors:
The colors chosen for the logo were red and blue, both in dark tones, conveying a sense of sobriety. In color psychology, red refers to energy, proactivity and rigidity, while blue refers to trust, honesty and intelligence. These sensations are based on seriousness and professionalism.
The colors chosen for the logo were red and blue, both in dark tones, conveying a sense of sobriety. In color psychology, red refers to energy, proactivity and rigidity, while blue refers to trust, honesty and intelligence. These sensations are based on seriousness and professionalism.
Thank you !
